Shelftrak for Travel Retail
Ensure execution is delivering maximum impact
Cut through the complexity of duty free and travel retail
Retail execution needs to be flawless across duty free and travel retail stores. But when staff experience is limited and the retail environment is busy, display compliance isn't guaranteed. So, how can you ensure consistency?
Shelftrak helps you cut through the complexity with rapid insights that ensure every shelf, display, and promotional space is maximised for impact.
Improve Your Travel Retail Brand's Performance
Visibility Where it Matters
Flawless Promotions and Execution
You've invested in a high-impact travel retail campaign, but how do you know if retailers are executing it correctly? Shelftrak rapidly audits your promotions, flagging missed setups so you can take immediate action.
Faster Insights, Better Decisions
Travel retail is complex, with regional pricing, promotions and varying retailer compliance. Shelftrak provides rapid, accurate insights, helping you respond faster and optimise execution without the guesswork.
Seasoned Travel Retail Experts
With over 50 years of combined experience in travel retail, we know the industry inside out. We've worked across global markets, shaping strategies and delivering insights that drive results. Our expertise helps brands and retailers maximise every opportunity in this dynamic sector.
Improve the Performance of Your Travel Retail Store
Consistency Across All Stores
Managing multiple brands, locations, and terminals means execution gaps are inevitable.
Shelftrak ensures every store meets planogram and promotional standards, no matter the location.
Reduce Compliance Headaches
Operational pressures mean staff don't always have time to execute retail changes as planned. Shelftrak monitors compliance across multiple store locations, giving you data-backed proof when execution isn't meeting expectations.
Maximise Category Performance
Know exactly which brands are meeting their sales and space commitments and and where improvements are needed. Use Shelftrak insights to fine-tune your category strategy and supplier negotiations.
Faster, Smarter, More Profitable Travel Retail Execution
With Shelftrak, you get access to accurate, real-time data that ensures campaigns are executed flawlessly, maximising visibility, compliance, and sales.
Read our case studies to learn how leading brands are using Shelftrak to drive success.
Gin in Travel Retail is Dead. Long Live Gin!
The era of unchecked growth is over, but the category still has a vibrant, evolving future if managed well. Introduction Over the last decade, gin has enjoyed a period of exceptional growth in travel retail and domestic markets alike. This success was driven by innovation, premiumisation, and the explosion of flavoured and craft offerings. But as we trade through 2025, the landscape has shifted: gin is now a mature category. As such, managing the gin category today demands a new approach. The
The Cost of Poor Display Compliance in Travel Retail
Walk through any travel retail store - from Dubai to Heathrow to Hong Kong - and you’ll notice that no two fixtures are exactly alike. That’s by design. Each store layout is tailored to its unique footprint, passenger flow, and commercial priorities. However, behind this variation lies a common goal: brands invest heavily in planograms to ensure their displays, however different from location to location, are executed in ways that maximise visibility, drive shopper engagement, and ultimately, l
India’s Whisky Wall: What 70% Shelf Space Says About Alcohol Strategy in Indian Travel Retail
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky, dwarfing the representation of all other categories. In contrast, across the key MENA airports, space allocation is more balanced with around 50% of their space dedicated to Wh
"Since implementing Shelftrak, we've uncovered new opportunities for cross-promotions, and feedback from our regional teams has been overwhelmingly positive."
