Track, measure and improve your retail execution across all channels.
Shelftrak provides AI-powered insights for smarter retail decision-making.
Learn more
Shelftrak monitors and reports on key retail metrics
Display Compliance
Ensures product placements, promotions and planograms align with strategic agreements and that in-store execution matches brand guidelines.
- Reduces lost sales due to poor compliance.
- Maximises brand visibility and ensures planogram adherence.
Share of Space
Tracks brand presence and category share at SKU level, helping brands benchmark against competitors and manage share allocation.
- Identifies opportunities to increase shelf space.
- Tracks fair share of space and identifies loses and gains every period.
Price and Promotion
Captures SKU level price data and tracks promotional metrics across stores.
- Enables agile price tracking and updates.
- Ensures promotional investments deliver maximum ROI.
Display Compliance
Ensures product placements, promotions and planograms align with strategic agreements and that in-store execution matches brand guidelines.
- Reduces lost sales due to poor compliance.
- Maximises brand visibility and ensures planogram adherence.
Share of Space
Tracks brand presence and category share at SKU level, helping brands benchmark against competitors and manage share allocation.
- Identifies opportunities to increase shelf space.
- Tracks fair share of space and identifies loses and gains every period.
Price and Promotion
Captures SKU level price data and tracks promotional metrics across stores.
- Enables agile price tracking and updates.
- Ensures promotional investments deliver maximum ROI.
HOW IT WORKS
Six steps to retail mastery
From a single photo to complete shelf control, discover how Shelftrak transforms retail execution with a simple, yet powerful process.
Proven results with Shelftrak
Improvement in On-Fixture Compliance
Boost display accuracy and shop-ability, achieving measurable execution gains.
Increase in On-Shelf Availability
Improve stock accuracy by driving compliance-led, display tracking.
Increase in Field Team Productivity
Faster audits, quicker insights, and better performance.
Faster Time to Value
Unlock actionable insight in minutes—not weeks or months.
Return on Investment
Deliver high-impact sales execution, resource efficiency, and data-driven growth.
The hybrid advantage; 100% accuracy
Shelftrak's hybrid approach to shelf analysis merges zero-shot AI with trained data and final human verification, eliminating the 'blind spots' of purely automated systems. The result? Total accuracy across thousands of SKUs so you can confidently catch errors and grow your sales.
Improve your retail performance
For Brands
For Retailers
For Field Teams
Ensure flawless execution, maximise shelf presence, and drive growth.
Increase compliance, optimise shelf space and generate demand.
Eliminate reporting delays and make audits a breeze.
Travel Retail
Optimise execution across duty-free and travel hubs with rapid insights that keep products visible, promotions compliant, and operations running smoothly.
Multi-Sector Retail
Take control of your shelf space, pricing, and promotions with AI-powered tracking that helps brands and retailers stay ahead.
On-Trade and Hospitality
Drive smarter execution across bars, restaurants, and hospitality venues with data-driven visibility into product placement, pricing, and promotions.
Travel Retail
Multi-Sector Retail
On-Trade and Hospitality
Optimise execution across duty-free and travel hubs with rapid insights that keep products visible, promotions compliant, and operations running smoothly.
Take control of your shelf space, pricing, and promotions with AI-powered tracking that helps brands and retailers stay ahead.
Drive smarter execution across bars, restaurants, and hospitality venues with data-driven visibility into product placement, pricing, and promotions.
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Promotion Without a Purpose: a Wasted Opportunity
Used strategically, promotions are a powerful tool for driving shopper conversion and profits. Travel retail’s current use of promotions lacks purpose — a wasted commercial opportunity. What promotions are for Promotions should be tactically deployed to recruit shoppers and convert non-buyers — this is the most impactful growth opportunity which promotions can encourage. Travel retail promotions should be designed and employed with this purpose in mind. Promotions with clear objectives brin
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The Hidden Cost of Poor Execution: Shelftrak to Spotlight Lost Revenue at Cannes
TFWA Cannes is one of the most important events in the travel retail calendar: a showcase for new product launches, activations and partnerships that help drive the industry forward. But the focus on what is new and next can create a commercial blind spot. While brands invest significant time and resources in innovation, the fundamentals of in-store execution can be overlooked — even though they ultimately determine whether that investment delivers. The most innovative product, activation or p
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Has Travel Retail Got Promotions Wrong?
Travel retail’s reliance on promotions is putting margin at risk. But used strategically, promotions can be a powerful tool for driving both shopper conversion and profitability. The problem is that across European airports, promotions are too often being treated as a permanent feature of the shelf rather than a targeted commercial lever. Analysis of Shelftrak data across major European airports points to three recurring issues: promotions are overused, too shallow and poorly matched to their i
"Within the first month, we used Shelftrak's data to streamline our promotional displays, saving both time and operational costs."
