Cookie Policy

1. What Cookies Are

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide aggregated reporting to site operators. Similar technologies, such as browser local storage, work in a similar way and are also covered by this policy.

2. How We Use Cookies

We classify the cookies on our website into two categories:

• Strictly Necessary Cookies: Required for the website to function securely and remember your privacy choices. These cannot be switched off in our systems. Under the UK Privacy and Electronic Communications Regulations (PECR), these do not require prior consent. UK GDPR obligations, such as transparency and data security, still apply to any personal data they involve.
• Analytics Cookies: Optional cookies that help us understand how visitors use our website. They give each browser a randomly generated identifier, so the data is pseudonymous, not anonymous: it contains no names or email addresses, but it can still relate to an individual browser, and we treat it as personal data. We use it only to produce aggregated reports. These are only activated if you provide explicit consent via our cookie banner or preferences modal.

3. Cookies Placed by Shelftrak

The table below details all cookies used on www.shelftrak.com:

The two Google cookies are set to last 2 years, and the expiry date is renewed each time you visit, so it runs from your most recent visit. Some browsers limit how long cookies can last regardless: Chrome, for example, caps them at 400 days, and Safari can cap them at 7 days.

4. Other Technologies and Services

• Blog Display Preference (Local Storage): If you toggle the Retail Insights blog between light and dark display modes, your browser remembers this choice in local storage (shelftrak-blog-theme). It never leaves your browser. We set no expiry date, so it stays until you clear it in your browser settings or your browser removes it (some browsers, such as Safari, clear this kind of storage after a period without a visit).
• Cloudflare Web Analytics: We also use Cloudflare Web Analytics to measure website visits and page performance. This service is completely cookieless, stores nothing on your device, and does not track you across websites.
• Newsletter & Enquiry Forms: When you subscribe to our newsletter or submit an enquiry, your details are sent directly to our email provider (Klaviyo) or CRM, which process them on our behalf, via an API call. We do not use third-party tracking pixels or advertising cookies.

5. How to Manage Your Preferences

You have full control over non-essential cookies. You can change or withdraw your consent at any time:

If you withdraw your consent to analytics cookies, Google Analytics stops collecting data from your browser and its cookies are removed from your device. Withdrawing consent does not delete data collected before you withdrew. That data is deleted automatically after the retention period set out in our Privacy Policy.

You can also use this button or the "Cookie Preferences" link in the footer of every page to reopen the settings modal whenever you choose. Alternatively, most web browsers allow you to manage cookies via their settings (including blocking or deleting existing cookies). Please note that disabling necessary cookies may affect website functionality.

6. Contact Us

If you have any questions about this Cookie Policy or our data protection practices, please contact us at info@shelftrak.com or see our Privacy Policy.

Last updated: October 2026