How we’ve helped brands and retailers achieve The Perfect Store

Tequila Patrón led its category in the UK. In Frankfurt, it was on the bottom shelf.

Courvoisier had 20% of Cognac space in the UK, but just 5% in Paris.

Diageo leads Whisky across Europe, but in Frankfurt Johnnie Walker sat unbranded below eye level.

M&M’s had 10% of chocolate space across Europe, but less than 4% at its home airport, Amsterdam.

William Grant’s malts had less than half their European space in Istanbul, while a rival held nearly double its own.

Haribo held 25% of sugar confectionery space worldwide, but just 3% in Istanbul.