AI-Driven Shelf Monitoring & Analytics for Travel Retail

Grow your sales in travel retail and duty-free

We convert raw shelf photography into 100% verified, SKU-level intelligence across your entire travel retail estate — grading execution against our four core pillars to give your commercial teams the undisputed evidence they need to drive growth.

Built for Travel Retail Brands

Measure what’s happening on the shelves and turn discrepancies into a commercial conversation with your retail partners.

Visibility where it matters

Check your products sit where the planogram says they should, in every location, so shoppers with limited time actually see them.

Flawless promotions and execution

Rapidly audit your promotions, flagging missed setups so you can take immediate action.

Faster insights, better decisions

Shelftrak provides rapid, accurate insights, helping you respond faster and optimise execution without the guesswork.

Built for Travel Retail Operators

Confirm layout, pricing and promotional compliance store by store — all from your desk.

Consistent execution across all stores

Ensure every store meets planogram and promotional standards, no matter the location.

Reduce compliance headaches

Easily monitor compliance across multiple store locations, giving you data-backed proof when execution isn’t meeting expectations.

Maximise category performance

Use Shelftrak insights to fine-tune your category strategy and supplier negotiations.

What we measure in travel retail

Execution in travel retail varies by airport, terminal, retailer and individual store, and global averages hide the locations where sales are being won or lost. We measure the same four things in every one of them, so the gaps — and what they’re worth — are visible store by store.

Space

Is space being allocated effectively?

Share of space by brand, segment and supplier, measured fixture by fixture and set against sales and market-share potential — so you can see where you’re under-spaced, and prove it.

Assortment and Distribution

Is the right range in the right locations?

Must-stock availability, out-of-stocks and missing SKUs in the stores that matter most, and whether the range is supporting growth or duplicating itself.

Price

Is pricing clear, competitive and easy to understand?

Price positioning and price ladders compared across airports, retailers and markets, with inconsistencies and barriers to purchase flagged.

Promotion

Is promotional activity adding value?

Presence, mechanics and build quality of displays, secondary gondolas and activations, checked against agreed standards — because more promotion is not the same as better promotion.

Targeted execution improvement in your category

We measure space, range, price and promotion in every category. What changes is what each category needs watching most closely.

Alcohol

Whether travel retail exclusives, innovation and premium tiers are earning their space or duplicating it — and how your price ladder holds up from one airport to the next.

Confectionery

Presence at tills, queue lines and the impulse zones that decide conversion, with must-stocks tracked through peak flight waves.

Beauty

Counter and fixture compliance, tester availability, and whether a launch is live on day one in every location it should be.

Tobacco

Availability, placement and standards compliance where visibility is regulated, partial or dark — with photographic evidence to settle disputes without a store visit.

Solutions for Travel Retail

Whether it’s winning space in new terminals, holding your price ladder across airports or proving a campaign ran as agreed, we have the data and travel retail expertise to help you get it right.