Shopper Experience
Every article and commentary tagged with Shopper Experience, newest first.
22 October 2026
Travel RetailBeyond the bottle: Alcohol at Cannes 2026
From bold flavours to immersive experiences, Cannes 2026 showcased alcohol innovation. But is the airport shelf keeping pace?
20 October 2026
Travel RetailA taste of place: Confectionery at TFWA Cannes 2026
Confectionery's biggest opportunity isn't simply creating more innovative products. It's giving travellers a compelling reason to buy them at the airport.
18 October 2026
Travel RetailTFWA Cannes 2026: Beauty is getting smarter. Can the shelf keep up?
From clinical skincare to AI-powered experiences, TFWA Cannes 2026 revealed how beauty is evolving and why effective shelf execution matters more than ever
15 October 2026
Travel RetailTravel retail is overcomplicating Gen Z
Is travel retail overcomplicating Gen Z? Discover why competitive prices, exclusivity and convenience may matter more than immersive experiences.
15 September 2026
Travel RetailThe travel retail shopper is changing. Is the shelf keeping up?
The travel retail shopper is changing. As purchasing power and expectations shift, the shelf must follow.
11 September 2026
Travel RetailGame, Set, Shelf: why tennis is becoming a significant travel retail opportunity
Major tennis tournaments have evolved into global luxury spectacles, opening high-impact merchandising and activation opportunities for travel retail.
10 September 2026
Travel RetailQuiet luxury has reached the airport. What happens next?
Quiet luxury is redefining travel retail, shifting consumer desire from overt logos to craftsmanship, provenance, and the thrill of airport discovery.
17 August 2026
Travel RetailHow F1 collaborations put travel retail in pole position
Formula One's global reach and luxury appeal are creating unprecedented opportunities for travel retail brands to command premium pricing and connect with shoppers.
14 March 2025
Travel RetailTravel Retail Displays: Capturing the Time-Poor Shopper
Empty shelves and missing promotions erode travel retail profits. Uncover the hidden costs of poor execution and how to prevent revenue slipping away.
30 July 2024
Travel RetailHas ‘Sense of Place’ Become ‘Out Of Place’ in Travel Retail?
As travel retail champions Sense of Place activations, it is crucial to reflect on whether the average traveller truly shares that enthusiasm.
18 June 2024
Travel RetailAre Airports Killing Travel Retail with their ‘Passenger Engagement Zones’?
As passengers are drawn to these enticing attractions, are they spending less time—and money—in duty-free stores?
29 April 2024
Travel RetailDuty Free Asia: Price Perception Or Price Deception?
Here's an intriguing comparison: duty free prices for some key confectionery items average 20% higher per 100g compared to their downtown counterparts.
27 March 2024
Travel RetailAre Travel Retailers and Brands Failing to Communicate Value to Travellers?
Many travellers remain disengaged or unaware of the value on offer in airport retail, lost in a haze of glossy displays, high price perceptions, and unclear messaging.
10 March 2024
Travel RetailAre Overcrowded Shelves Suffocating Travel Retail Sales?
Amidst the allure of novelty and exclusivity, is the relentless flood of new products threatening to overwhelm both retailers and shoppers alike.
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