Category Strategy
Every article and commentary tagged with Category Strategy, newest first.
22 October 2026
Travel RetailBeyond the bottle: Alcohol at Cannes 2026
From bold flavours to immersive experiences, Cannes 2026 showcased alcohol innovation. But is the airport shelf keeping pace?
20 October 2026
Travel RetailA taste of place: Confectionery at TFWA Cannes 2026
Confectionery's biggest opportunity isn't simply creating more innovative products. It's giving travellers a compelling reason to buy them at the airport.
18 October 2026
Travel RetailTFWA Cannes 2026: Beauty is getting smarter. Can the shelf keep up?
From clinical skincare to AI-powered experiences, TFWA Cannes 2026 revealed how beauty is evolving and why effective shelf execution matters more than ever
25 June 2025
Travel RetailGin in Travel Retail is Dead. Long Live Gin!
The era of unchecked gin growth is over. As the category matures, brands and retailers must adopt a disciplined, data-backed approach to shelf space.
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