Author
Emily Goodman
21 September 2026
Travel RetailTequila's global shelf looks stable. What’s really happening?
Tequila’s global shelf share may look stable, but beneath the headline figure the category is shifting significantly. Shelftrak data reveals diverging growth across regions, airports and brands — showing where tequila’s shelf battle is really being fought.
16 September 2026
Travel RetailAmerican whiskey's global shelf looks stable. Shelftrak data reveals otherwise.
American whiskey looks stable on the global travel retail shelf. But store-level data reveals a very different picture of where growth is really being won and lost.
15 September 2026
Travel RetailThe travel retail shopper is changing. Is the shelf keeping up?
The travel retail shopper is changing. As purchasing power and expectations shift, the shelf must follow.
11 September 2026
Travel RetailCelebrity Spirits in Travel Retail: visibility does not always mean distribution
Celebrity spirits partnerships are shifting from endorsements to co-ownership, but fame on the bottle doesn't guarantee shelf distribution or conversion.
11 September 2026
Travel RetailGame, Set, Shelf: why tennis is becoming a significant travel retail opportunity
Major tennis tournaments have evolved into global luxury spectacles, opening high-impact merchandising and activation opportunities for travel retail.
10 September 2026
Travel RetailQuiet luxury has reached the airport. What happens next?
Quiet luxury is redefining travel retail, shifting consumer desire from overt logos to craftsmanship, provenance, and the thrill of airport discovery.
9 September 2026
Travel RetailUnlock the growth already on the shelf
Before chasing new growth concepts, travel retail brands can unlock millions in untapped revenue by fixing execution gaps on their existing shelves.
3 September 2026
Travel RetailPromotion without a purpose: a wasted opportunity
Used strategically, promotions drive volume and conversion. But without clear commercial purpose, travel retail promotions simply erode margin.
20 August 2026
Travel RetailHas travel retail got promotions wrong?
Travel retail’s reliance on promotions is putting margin at risk. Across European airports, promotions are too often overused, too shallow and poorly targeted.
20 August 2026
Travel RetailThe hidden cost of poor execution: Shelftrak to spotlight lost revenue at Cannes
While travel retail focuses on glamorous new launches at Cannes, basic in-store execution gaps continue to cost brands millions in lost revenue.
19 August 2026
Travel RetailThe growth opportunity travel retail is failing to execute
Travel Retail Exclusives should be the industry's biggest growth engine, but poor shelf visibility and execution are blunting their commercial impact.
17 August 2026
Travel RetailHow F1 collaborations put travel retail in pole position
Formula One's global reach and luxury appeal are creating unprecedented opportunities for travel retail brands to command premium pricing and connect with shoppers.
14 August 2026
Travel RetailSingle Malt must win shoppers, not just shelf space
Shelftrak's latest data shows that despite physical expansion of Single Malt Scotch on travel retail shelves, this will not automatically translate into higher sales.
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