10 November 2026
Travel RetailTravel retail celebrates discovery. But are new brands actually being discovered?
Travel retail celebrates discovery, but are new brands actually being noticed? Shelftrak reveals the gap between securing a listing and reaching shoppers.
22 October 2026
Travel RetailBeyond the bottle: Alcohol at Cannes 2026
From bold flavours to immersive experiences, Cannes 2026 showcased alcohol innovation. But is the airport shelf keeping pace?
20 October 2026
Travel RetailA taste of place: Confectionery at TFWA Cannes 2026
Confectionery's biggest opportunity isn't simply creating more innovative products. It's giving travellers a compelling reason to buy them at the airport.
18 October 2026
Travel RetailTFWA Cannes 2026: Beauty is getting smarter. Can the shelf keep up?
From clinical skincare to AI-powered experiences, TFWA Cannes 2026 revealed how beauty is evolving and why effective shelf execution matters more than ever
15 October 2026
Travel RetailTravel retail is overcomplicating Gen Z
Is travel retail overcomplicating Gen Z? Discover why competitive prices, exclusivity and convenience may matter more than immersive experiences.
12 October 2026
Travel RetailTravel retail has a price problem
Shelftrak reveals how pricing inconsistencies across travel retail can create significant missed opportunities for revenue and conversion.
7 October 2026
Travel RetailTravel retail’s hidden opportunity
Before travel retail finds new ways to drive conversion, could fixing the execution gaps already costing millions be the place to start?
21 September 2026
Travel RetailTequila's global shelf looks stable. What’s really happening?
Tequila’s global shelf share may look stable, but beneath the headline figure the category is shifting significantly. Shelftrak data reveals diverging growth across regions, airports and brands — showing where tequila’s shelf battle is really being fought.
16 September 2026
Travel RetailAmerican whiskey's global shelf looks stable. Shelftrak data reveals otherwise.
American whiskey looks stable on the global travel retail shelf. But store-level data reveals a very different picture of where growth is really being won and lost.
15 September 2026
Travel RetailThe travel retail shopper is changing. Is the shelf keeping up?
The travel retail shopper is changing. As purchasing power and expectations shift, the shelf must follow.
11 September 2026
Travel RetailCelebrity Spirits in Travel Retail: visibility does not always mean distribution
Celebrity spirits partnerships are shifting from endorsements to co-ownership, but fame on the bottle doesn't guarantee shelf distribution or conversion.
11 September 2026
Travel RetailGame, Set, Shelf: why tennis is becoming a significant travel retail opportunity
Major tennis tournaments have evolved into global luxury spectacles, opening high-impact merchandising and activation opportunities for travel retail.
10 September 2026
Travel RetailQuiet luxury has reached the airport. What happens next?
Quiet luxury is redefining travel retail, shifting consumer desire from overt logos to craftsmanship, provenance, and the thrill of airport discovery.
3 September 2026
Travel RetailPromotion without a purpose: a wasted opportunity
Used strategically, promotions drive volume and conversion. But without clear commercial purpose, travel retail promotions simply erode margin.
20 August 2026
Travel RetailHas travel retail got promotions wrong?
Travel retail’s reliance on promotions is putting margin at risk. Across European airports, promotions are too often overused, too shallow and poorly targeted.
20 August 2026
Travel RetailThe hidden cost of poor execution: Shelftrak to spotlight lost revenue at Cannes
While travel retail focuses on glamorous new launches at Cannes, basic in-store execution gaps continue to cost brands millions in lost revenue.
19 August 2026
Travel RetailThe growth opportunity travel retail is failing to execute
Travel Retail Exclusives should be the industry's biggest growth engine, but poor shelf visibility and execution are blunting their commercial impact.
17 August 2026
Travel RetailHow F1 collaborations put travel retail in pole position
Formula One's global reach and luxury appeal are creating unprecedented opportunities for travel retail brands to command premium pricing and connect with shoppers.
14 August 2026
Travel RetailSingle Malt must win shoppers, not just shelf space
Shelftrak's latest data shows that despite physical expansion of Single Malt Scotch on travel retail shelves, this will not automatically translate into higher sales.
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